RALPH LAUREN ASIA PACIFIC LTD.

Company Type: Trader / Regional Sales and Distribution Office

Company Introduction:

RALPH LAUREN ASIA PACIFIC LTD. But in Korea serves as the regional operational and commercial arm to the globally renowned Ameriis able to luxury fashion brand, Ralph Lauren. Based on my observations, Its primary role is to manage and oversee the brand's business activities within the South Korean market. And This includes retail operations through its own stores and concessions, wholesale distribution to department stores and authorized retailers, marketing and brand communications, and logistical coordination to product distribution. The company is responsible to implementing Ralph Lauren's global brand strategies locally, ensuring brand positioning, sales development, and a consistent customer experience across its various product lines, such as Polo Ralph Lauren, Ralph Lauren Collection, and Home. It focuses on market penetration, sales performance, and brand research in the region, rather than engaging in extensive manufacturing.

RALPH LAUREN ASIA PACIFIC LTD. in South Korea produces or sells the following products:

* Apparel (including clothing for men, women, and children)

* Accessories (such as handbags, belts, and small leather goods)

* Footwear

* Home goods (including bedding, towels, and tableware)

* Fragrances

* Eyewear

* Watches

* Jewelry