RALPH LAUREN ASIA PACIFIC LTD.

Company Type: Trader / Regional Sales and Distribution Office

Company Introduction:

RALPH LAUREN ASIA PACIFIC LTD. in Korea serves as the regional operational and commercial arm for the globally renowned American luxury fashion brand, Ralph Lauren. Its primary role is to manage and oversee the brand's business activities within the South Korean market. This includes retail operations through its own stores and concessions, wholesale distribution to department stores and authorized retailers, marketing and brand communications, and logistical coordination for product distribution. The company is responsible for implementing Ralph Lauren's global brand strategies locally, ensuring brand positioning, sales growth, and a consistent customer experience across its various product lines, such as Polo Ralph Lauren, Ralph Lauren Collection, and Home. It focuses on market penetration, sales performance, and brand development in the region, rather than engaging in large-scale manufacturing.

RALPH LAUREN ASIA PACIFIC LTD. in South Korea produces or sells the following products:

* Apparel (including clothing for men, women, and children)

* Accessories (such as handbags, belts, and small leather goods)

* Footwear

* Home goods (including bedding, towels, and tableware)

* Fragrances

* Eyewear

* Watches

* Jewelry