BMW INDIA PVT LTD

BMW India Pvt Ltd Company Introduction:

BMW India Pvt Ltd is a wholly-owned subsidiary of the BMW Group, a leading global manufacturer of premium automobiles and motorcycles. The company commenced its operations in India in 2007. Headquartered in Gurugram, Haryana, BMW India is responsible for the complete sales, marketing, and after-sales service operations for BMW and MINI brand cars, as well as BMW Motorrad (motorcycles) across the Indian market. It focuses on delivering premium products and services, expanding its dealer network, and localizing operations to cater to the specific demands of the Indian luxury automotive segment.

Factory or Trader:

BMW India Pvt Ltd is primarily a manufacturer and assembler. It operates a state-of-the-art assembly plant in Chennai, Tamil Nadu, where it assembles a significant number of its BMW models for the Indian market using completely knocked down (CKD) kits. While the company also engages in the import and distribution (trading) of certain fully built units (CBUs) and parts, its substantial local assembly operations firmly establish it as a manufacturing entity. Therefore, it functions as both a factory (manufacturer/assembler) and a trader/distributor within the Indian market, with a strong emphasis on its manufacturing capabilities.

BMW India Pvt Ltd produces or sells the following products:

BMW passenger vehicles, including a range of sedans, Sports Activity Vehicles (SAVs), and high-performance M models.

MINI passenger vehicles, such as the Cooper, Countryman, and Clubman models.

BMW Motorrad motorcycles, covering various segments like adventure, sport, roadster, and touring.

Original BMW parts and accessories for vehicles and motorcycles.

BMW lifestyle products and merchandise.