POU CHEN CORPORATION

Business Nature: Manufacturer (Factory)

Company Profile:

Pou Chen Corporation is a world-leading manufacturer of athletic and casual footwear. Founded in 1969 and headquartered in Taiwan, the company operates as a major original equipment manufacturer (OEM) and original design manufacturer (ODM) for many of the world's most prominent global brands, including Nike, Adidas, New Balance, ASICS, and Timberland.

The company has established an extensive manufacturing network across Asia, with significant production facilities located in Vietnam, Indonesia, China, and other regions. In Vietnam, Pou Chen operates under its subsidiary, Pouyuen Vietnam, which serves as one of the largest footwear manufacturing bases in the country. The company specializes in integrated production processes, ranging from material sourcing and mold development to large-scale assembly and finished goods distribution. Beyond footwear, Pou Chen is also involved in the retail and brand licensing business through its subsidiary, Pou Sheng International.

Pou Chen Corporation in Vietnam primarily focuses on the manufacturing and assembly of footwear and related components. Their product portfolio includes:

Athletic Footwear: Production of high-performance sports shoes for major global brands, including running, training, and basketball shoes.

Casual and Lifestyle Footwear: Manufacturing of various casual sneakers and lifestyle footwear products.

Footwear Components: Production of essential parts such as midsoles, outsoles, and various specialized materials used in shoe assembly.

In addition to these, the company is involved in the manufacturing of apparel and accessories, often acting as a key supply chain partner for international sportswear labels.