PT PARAGON TECHNOLOGY AND INNOVATION

PT Paragon Technology and Innovation is a prominent Indonesian company specializing in the beauty and personal care industry.

It is unequivocally a manufacturing company. Paragon conducts its own research and development, operates production facilities, and is responsible for the creation of its diverse range of products.

Company Introduction:

PT Paragon Technology and Innovation is one of Indonesia's leading and largest beauty and personal care companies, with a strong commitment to innovation, quality, and Halal-certified products. Established in 1985, the company has grown significantly to become a dominant force in the domestic market and has expanded its presence internationally, particularly in Southeast Asia.

Core Business and Brands:

Paragon's core business encompasses the entire value chain, from research and development (R&D) and manufacturing to marketing and distribution of beauty and personal care products. The company is renowned for its portfolio of well-loved brands that cater to various consumer segments. Some of its most recognized brands include:

Wardah: A pioneering Halal cosmetics brand in Indonesia, offering a wide range of makeup, skincare, and personal care products.

Emina: A brand specifically designed for younger consumers, focusing on fun, trendy, and gentle products.

Make Over: A professional makeup brand known for its high-quality and diverse product offerings.

Kahf: A personal care brand specifically for men, emphasizing Halal and nature-inspired ingredients.

Biodef: A brand offering personal hygiene solutions.

Labore: A derma-science brand focusing on sensitive skin.

Other brands include Tavi, Crystallure, and Putri.

Operational Focus:

As a manufacturing company, PT Paragon Technology and Innovation operates its own state-of-the-art production facilities. It places a strong emphasis on continuous innovation, investing heavily in R&D to develop safe, effective, and consumer-centric products. The company adheres to stringent quality control standards and is often at the forefront of incorporating new technologies and sustainable practices in its manufacturing processes. Its extensive distribution network ensures its products reach consumers across Indonesia and beyond.

PT Paragon Technology and Innovation Products:

* **Skincare:**

* Wardah

* Emina

* Make Over

* Kahf

* Labore

* **Haircare:**

* Wonderly

* **Cosmetics:**

* Wardah

* Make Over

* Emina

* **Personal Care:**

* Kahf (Men's Grooming)