GENERATION

GENERATION Company Profile:

GENERATION is a prominent Pakistani fashion brand specializing in women's apparel.

Company Type: It operates as both a manufacturer and a retailer/trader. While primarily a fashion brand with extensive retail operations through its stores and online platform, GENERATION designs and produces its own clothing lines, indicating direct involvement in manufacturing or close control over its production facilities.

Company Introduction:

Established in 1983, GENERATION is one of Pakistan's pioneering and most respected ready-to-wear fashion brands for women. The company is celebrated for its distinctive design philosophy that harmoniously blends traditional Pakistani aesthetics and textile heritage with modern trends.

GENERATION offers a diverse range of products, including kurtas, suits, separates, and accessories, catering to both everyday wear and special occasions. Their collections are characterized by intricate craftsmanship, vibrant prints, and high-quality fabrics, embodying a rich cultural narrative while maintaining contemporary appeal.

With a commitment to providing comfortable, stylish, and culturally relevant attire, GENERATION has established a significant retail footprint across Pakistan with numerous outlets and a robust online presence. The company manages its entire design, production, and retail process, functioning as an integrated fashion house that manufactures its own lines and distributes them directly to consumers.

GENERATION (Pakistan) produces and/or sells:

* Power Generation Equipment (Generators, Power Plants)

* Engineering Solutions (related to power infrastructure)

* Operations & Maintenance Services (for power plants and related equipment)