MERCEDES BENZ KOREA LTD.

Mercedes-Benz Korea Ltd. is primarily an importer and distributor of vehicles, not a manufacturing factory.

Company Profile:

Type: Automotive Importer and Distributor

Parent Company: Mercedes-Benz Group AG (formerly Daimler AG)

Established: 2003

Headquarters: Seoul, South Korea

Core Business and Role:

Mercedes-Benz Korea Ltd. serves as the official wholesale entity and general importer for Mercedes-Benz passenger cars, vans, and commercial vehicles (via Mercedes-Benz Trucks Korea) in the South Korean market. Its main responsibilities include:

1. Vehicle Importation: The company is responsible for importing a wide range of Mercedes-Benz vehicles, manufactured in various global production facilities, into the South Korean market.

2. Sales and Distribution: It manages the extensive sales network, which includes authorized dealerships across South Korea. This involves overseeing both the wholesale and retail sales of new vehicles.

3. Marketing and Branding: Develops and executes comprehensive marketing strategies to promote the Mercedes-Benz brand, its products, and services. The aim is to ensure brand consistency and strong market presence in Korea.

4. After-Sales Service: Oversees and supports the after-sales service network, including the distribution of spare parts, vehicle maintenance, and repair services. This ensures high customer satisfaction and vehicle longevity.

5. Customer Relations: Manages customer inquiries, feedback, and strives to deliver a premium customer experience that aligns with global Mercedes-Benz standards.

6. Market Development: Works to expand Mercedes-Benz's market share and reinforce its position as a leading premium automotive brand in South Korea.

In essence, Mercedes-Benz Korea Ltd. is responsible for the sales, marketing, distribution, and after-sales support of imported Mercedes-Benz vehicles in the Korean market, rather than local vehicle manufacturing.

MERCEDES-BENZ KOREA LTD. PRODUCTS:

* Sedans: A-Class, C-Class, E-Class, S-Class, CLA, CLS, Mercedes-Maybach S-Class, Mercedes-AMG GT 4-Door Coupe

* SUVs: GLA, GLB, GLC, GLE, GLS, G-Class, Mercedes-Maybach GLS

* Electric Vehicles: EQA, EQB, EQC, EQE, EQS, EQS SUV, EQE SUV

* High-Performance Models: Mercedes-AMG models across various classes

* Vans: Vito, Sprinter