Henkel

Henkel Malaysia operates as both a manufacturing facility (factory) and a trading entity.

Corporate Introduction for Henkel Malaysia:

Henkel is a global industrial and consumer goods company with a strong presence in Malaysia. The company is organized into three globally operating business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care.

In Malaysia, Henkel maintains a significant operational footprint that includes a manufacturing plant. This facility primarily serves its Adhesive Technologies business, producing a wide range of industrial adhesives, sealants, and functional coatings. These products are crucial for various industries, including automotive, electronics, and packaging, serving both the Malaysian domestic market and the broader Asia-Pacific region. Therefore, Henkel functions as a factory through its local production capabilities.

Concurrently, Henkel Malaysia also acts as a trading entity. It manages the sales, marketing, and distribution of its entire product portfolio across the country. This encompasses consumer brands from its Beauty Care (such as Schwarzkopf and Syoss) and Laundry & Home Care (including Persil and Bref) divisions, in addition to the locally manufactured and imported products from its Adhesive Technologies unit. Through this role, Henkel ensures its innovative solutions and leading brands reach both industrial customers and consumers throughout Malaysia.

In summary, Henkel Malaysia's operations represent a comprehensive integration of local manufacturing with extensive sales and distribution networks, serving diverse market segments.

Henkel Malaysia produces or sells products across three main business units: Adhesive Technologies, Beauty Care, and Laundry and Home Care.

Adhesive Technologies:

Loctite (consumer and industrial adhesives, sealants, surface treatments)

Pritt (glue sticks)

Industrial adhesives, sealants, and functional coatings for various sectors including automotive, electronics, packaging, and general manufacturing. Specific brands include Technomelt, Teroson, and Bonderite.

Beauty Care:

Schwarzkopf (professional hair care products for salons, and consumer hair styling and coloring brands such as Syoss, Palette, Got2b, Gliss Kur)

Fa (shower gels, body lotions, deodorants)

Laundry and Home Care:

Persil (laundry detergents)

Softlan (fabric softeners)

Bref (toilet and household cleaners)