HENKEL MALAYSIA SDN BHD

Nature of Business: Manufacturer

Company Introduction:

HENKEL MALAYSIA SDN BHD is a direct subsidiary of Henkel AG & Co. KGaA, a globally recognized German chemical and consumer goods company. In Malaysia, the company primarily operates as a manufacturer, producing a diverse range of products across its three main business units, complemented by extensive sales, marketing, and distribution activities.

Key Business Units and Offerings:

1. Adhesive Technologies: Henkel is the world's leading provider of adhesives, sealants, and functional coatings. HENKEL MALAYSIA SDN BHD manufactures and supplies high-performance solutions for various industries, including automotive, electronics, packaging, and construction. Prominent brands include Loctite, Pattex, and Pritt.

2. Beauty Care: The company offers a wide array of professional hair care products and consumer brands for hair, body, skin, and oral care. Well-known brands such as Schwarzkopf are part of their portfolio available in the Malaysian market.

3. Laundry & Home Care: HENKEL MALAYSIA SDN BHD distributes and markets leading laundry detergents, fabric softeners, and household cleaning products. Global brands like Persil and Bref are among those offered to Malaysian consumers.

Operational Footprint:

HENKEL MALAYSIA SDN BHD maintains manufacturing facilities within Malaysia, which are crucial for local production and supply chain efficiency. These facilities, combined with their sales, marketing, and administrative offices, enable them to effectively serve the Malaysian market and contribute to Henkel's regional operations.

Commitment:

The company is dedicated to delivering innovative, high-quality products and technologies while upholding strong commitments to sustainability and corporate social responsibility, in line with Henkel's global vision and values.

HENKEL MALAYSIA SDN BHD offers a wide range of products across its three global business units:

Adhesive Technologies

Industrial Adhesives: Products such as Loctite, Technomelt, Teroson, Bonderite, and Aquence are supplied for various industrial applications including automotive, electronics, packaging, and general manufacturing.

Consumer and Craftsmen Adhesives: Brands like Pattex for strong bonding solutions and Pritt for stationery and crafting.

Beauty Care

Professional Hair Care: Schwarzkopf Professional portfolio, including brands like Igora Royal, BlondMe, BC Bonacure, and Osis+, catering to salons and hair stylists.

Retail Hair Care and Styling: Consumer brands such as Syoss, got2b, and Palette for hair color, styling, and care available in supermarkets and pharmacies.

Body Care: Brands like Fa and Dial for personal hygiene and skin care.

Laundry and Home Care

Laundry Detergents: Persil, known for its powerful cleaning capabilities.

Dishwashing Liquids: Pril for effective dishwashing.

Household Cleaners: Bref for toilet and household cleaning.

Fabric Conditioners: Vernel for fabric softening and fresh scents.