Company Profile:
LIWAYWAY MARKETING CORPORATION Company Profile
LIWAYWAY MARKETING CORPORATION is primarily a **manufacturer**.
Company Introduction:
Liwayway Marketing Corporation is a prominent Philippine-based snack food and beverage company. Founded in 1966, it is best known for its "Oishi" brand of snack products, which has become a household name not only in the Philippines but also across several international markets.
The company began as a family business producing starch and coffee, but quickly diversified into snack manufacturing. Over the decades, Liwayway Marketing Corporation has expanded its product portfolio to include a wide range of chips, crackers, puffs, cereals, beverages, and other food items.
Liwayway operates numerous manufacturing plants in the Philippines and has established a significant presence in other countries, including China, Vietnam, Myanmar, Thailand, Indonesia, India, and South Africa, where it also runs local production facilities. This extensive network of factories underscores its identity as a manufacturer.
Its business model involves the full spectrum from product development and manufacturing to distribution and marketing, primarily focusing on producing its own branded goods. This integrated approach, with heavy investment in production facilities and supply chain management, firmly establishes Liwayway Marketing Corporation as a manufacturing entity.
Enterprise Products
LIWAYWAY MARKETING CORPORATION products include:
Oishi Prawn Crackers
Oishi Kirei Yummy Flakes
Marty's Cracklin' Vegetarian Chicharon
Oishi Pilus Crunchy Native Corn Snack
Oishi Ribbed Crackers
Oishi Potato Chips
Oishi Potato Fries
Oishi Crunchy Sweet Corn
Oishi Bread Pan
Oishi Sponge Crunch
Oishi Pillows
Oishi Cracklings
Oishi Potato Snack
Oishi Wafer Sticks
Oishi Smart C+ (Ready-to-drink beverages)
Oishi Milk (Flavored milk drinks)
Oishi O-Puff
Oishi O-Puff Chocolate
Oishi Choco Chug
Oishi Snacktacular (Assorted snack packs)
Oishi Great Lakes Potato Chips
Oishi Gourmet snacks