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LIWAYWAY MARKETING CORPORATION

Company Profile:

LIWAYWAY MARKETING CORPORATION Company Profile

LIWAYWAY MARKETING CORPORATION is primarily a **manufacturer**.

Company Introduction:

Liwayway Marketing Corporation is a prominent Philippine-based snack food and beverage company. Founded in 1966, it is best known for its "Oishi" brand of snack products, which has become a household name not only in the Philippines but also across several international markets.

The company began as a family business producing starch and coffee, but quickly diversified into snack manufacturing. Over the decades, Liwayway Marketing Corporation has expanded its product portfolio to include a wide range of chips, crackers, puffs, cereals, beverages, and other food items.

Liwayway operates numerous manufacturing plants in the Philippines and has established a significant presence in other countries, including China, Vietnam, Myanmar, Thailand, Indonesia, India, and South Africa, where it also runs local production facilities. This extensive network of factories underscores its identity as a manufacturer.

Its business model involves the full spectrum from product development and manufacturing to distribution and marketing, primarily focusing on producing its own branded goods. This integrated approach, with heavy investment in production facilities and supply chain management, firmly establishes Liwayway Marketing Corporation as a manufacturing entity.

Enterprise Products

LIWAYWAY MARKETING CORPORATION products include:

Oishi Prawn Crackers

Oishi Kirei Yummy Flakes

Marty's Cracklin' Vegetarian Chicharon

Oishi Pilus Crunchy Native Corn Snack

Oishi Ribbed Crackers

Oishi Potato Chips

Oishi Potato Fries

Oishi Crunchy Sweet Corn

Oishi Bread Pan

Oishi Sponge Crunch

Oishi Pillows

Oishi Cracklings

Oishi Potato Snack

Oishi Wafer Sticks

Oishi Smart C+ (Ready-to-drink beverages)

Oishi Milk (Flavored milk drinks)

Oishi O-Puff

Oishi O-Puff Chocolate

Oishi Choco Chug

Oishi Snacktacular (Assorted snack packs)

Oishi Great Lakes Potato Chips

Oishi Gourmet snacks

Business Registration Information:

Manager:

Carlos Chan (Chairman), Carlos Chan Jr. (President)

Phone:

+63 (2) 8551-9000

E-mail:

info@liwayway.com.ph

Official Website:
Address:

2222 Aurora Blvd., Pasay City, Philippines

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