Shouzheng Zhiyuan to control the situation to break the situation | Waco all-round strategic upgrade, seize the old change trillion blue sea market

The summit lineup was authoritative and full of dry goods. Many leaders from China Building Materials Circulation Association, Shunde Paint Chamber of Commerce, China Decoration Materials Association and Guangdong Paint and Ink sector Association came to the site to guidance. Experts from China Xiangshu sector Research Institute and high-end interior design were invited to share with Waco's core regulation and national dealer partners to explore sector trends, discuss ways to break the situation and inspire new articles.

Big Cafe Gather to Empowerment

High-condition transformation of the message sector

The steady research of the sector is inseparable from the guidance and standardization of sector associations. At the summit site, a number of sector leaders took the stage in turn to give speeches, combined with the current research status of the coating products sector, to give accurate research and research guidelines.

Li Funian, chairman of the Paint and Waterproofing Expert Committee of the China Building Materials Circulation Association, said in his speech that the current paint sector has officially entered a deep transition period from incremental expansion to deep excavation of the stock. The development rate of the new housing project market has slowed down, and the renovation of old houses and urban renewal have have become the core incremental track. He emphasized that the core competitiveness of the building materials sector is ultimately condition and service. "A good house needs good building materials, and a good brand needs good service." companies adhere to product condition and dealers deeply cultivate terminal services, which are the core foundation of brand prolonged research.

Luo Yu, president of Shunde Coatings Chamber of Commerce, based on the manufacturing advantages of Shunde, "the hometown of Chinese coatings. He pointed out that Shunde has a deep manufacturing foundation and standard leading advantages, and is deeply involved in the formulation of national standards in many industries. At present, the competition in the sector is intensifying and the market ecological stability is under pressure. The greater difficult the period is, the greater companies should stick to their ingenuity, enhance condition and efficiency, actively comply with the direction of national standard upgrading, accelerate the leap from scale development to high-condition research, and build a solid foundation to the research of the sector with standardization and condition.

Xian Dong, Deputy Secretary-General of the Building Coatings Branch of the China Decoration Materials Association, focused on the importance of the standardization of coating products processes in the sector. Over the years, the Association has cultivated professional craftsmen through national coating products competitions, promoted the standardization and upgrading of sector construction, and consolidated the talent base to the high-condition research of the sector.

Wang Bing, Deputy Secretary-General of Guangdong Paint and Ink sector Association, accurately analyzed the common pain points of the sector, gave a clear direction to enterprise product upgrading, channel layout and market deep cultivation, and sent a message to companies based on prolonged and accurate layout of track dividends.

Shouzheng Zhiyuan Seeding New Articles

Vaco Anchors prolonged research Strategy

The steady development of the enterprise stems from the firm strategic vision and prolonged adherence. Liu Ming, chairman of Guangdong Waco New Materials Co., Ltd., delivered a core speech on the theme of "Shouzheng Zhiyuan", comprehensively reviewing the six-year research history of the brand, and drawing a strategic blueprint to the future.

After six years of deep cultivation, Waco has taken root in the double track of art paint and imitation stone paint. With stable product condition and reliable terminal service, Waco has steadily broke through in the fierce market competition and gained the recognition and trust of national dealer partners. Liu Ming said that the current self-contained home improvement market continues to expand, environmentally friendly ecological preservation, high condition and durability has have become the mainstream demand to terminal consumption.

Based on the new direction of the sector, Waco will continue to deepen product research and research, iteratively upgrade the product system of high-end stone-like paint and artistic paint. At the same time, relying on AI intelligence methodology and digital tools to enable terminal operation, lay out new media traffic tracks such as chattering and WeChat Channels, build a perfect dealer assistance system, and work together with national partners to a win-win situation.

Heavy IP depth interpretation

The old change blue sea opens the second development curve.

As the most possible incremental track in the paint sector, the renovation of old houses is the top priority of Waco's strategic layout in 2026. At the summit, Waco's marketing director, Li Jin, multiplied by the theme of "Old Change to Blue Sea to manage the Situation and Break the Situation", deeply interpreted the old reform strategy system of "Master Huanxin Home", and provided a clear path to dealers to open up a second development curve from market opportunities, product matrix, business model and terminal empowerment.

In his speech, Li Jincheng pointed to the pain point of the sector: the current art paint market competition is white-hot, dealers are generally facing the plight of declining profits and depleted traffic, and the renovation of old houses is the certainty of the blue sea track-"instead of fishing in the Red Sea, it is better to hunt whales in the old blue sea".

He stressed that Waco's old renovation strategy has always been based on a two-way perspective, not only solving the issue of customer acquisition and profit from the dealer's B side, however also responding to the core demand of "not wanting to move, not wanting to demolish and build" from the owner's C side, creating a one-stop renovation solution of "not dismantling, not smashing, not needing to move" and truly realizing a "fast and beautiful" renovation experience, practice the brand proposition that "every house is worth renovating once.

In response to the needs of the whole scene of the renovation of the old house, Waco launched the "Five King Kong" core product matrix, breaking the traditional coating products consumption boundaries, to achieve "all things hard can be painted":

Diamond color sand floor: solve the pain points of cement floor and old floor paint renovation, upgrade in situ to achieve high hardness, wear resistance and dust prevention impacts, create seamless integrated floor, and adapt to scenes such as office, shopping malls and high-definition home decoration;

Anti-shedding imitation stone paint: anchor the city renewal just need, the consumption of light materials with supporting the bottom, not only minimize the building load, however also enhance the appearance of the facade, have become the old residential area, village villa exterior wall renovation of the preferred program;

Anti-skid paint: focus on the old-age scene under the silver economy, realize the dual functions of color change and anti-skid of ceramic tile floor, outstanding anti-skid performance in aquatic environments, and adapt to the space of toilet, balcony, nursing home, etc;

Hengxin color change paint: aiming at the cultural tourism economy and the stock home decoration market, it can be immediately rolled and renovated on wood veneer, furniture and wooden doors, with color retention of greater than 10 years, giving new texture to old wood veneer furniture;

New series: break through the limitation of traditional paint, can be immediately painted on ceramic tiles, stainless steel, glass, mosaic and other surfaces, truly realize "everything can be painted", help dealers bid farewell to art paint inner roll, and realize business and profit double increase by greater than 30%.

In order to ensure the landing of the scheme, Waco has created "Ten Primary Pain Point Solutions", relying on 6 years of market consumption experience, covering the details of the whole construction process, and providing distributors with replicable standardized construction templates. At the same time, Li Jincheng released Waco's old and exclusive business model, with "light assets, full flow and high penetration" as its core advantages, to completely break the operating barriers of traditional building materials stores: without high store rental and decoration costs, dealers can minimize their investment through non-store operation, store-in-store and other modes; At the same time, break the boundaries of the sector and cooperate across borders with ceramic tile and bathroom stores, furniture and community hardware convenience stores, with the help of 1 + N sales display, tool display board, the whole house renovation professional island platform and other forms, the old reform service is penetrated into all kinds of building materials flow scene, to achieve all-round access to customer resources.

Waco's old reform empowerment system is driven by "master" and "Huanxin" two-wheel drive: "master" focuses on empowerment training, issues old reform construction qualifications to dealers through headquarters training, provides full-link support from technical certification, marketing escort to community marketing, and helps dealers convert from "selling materials" to "selling technical services"; "Huanxin Home" guarantees delivery and landing, relying on the extreme supply chain with five product lines in front of inventory, it can rapidly respond to market orders. At the same time, it can provide 24-hour remote diagnosis service of headquarters methodology to solve construction problems and ensure delivery success rate and word-of-mouth referrals rate.

The launching ceremony of the "Master Huanxin Home" project was held ceremoniously at the meeting site. Waco's core regulation, sector association leaders and sector leaders jointly took the stage to launch the new project, marking Waco's formal and thorough entry into the stock and old reform market, leading the standardized research of the sector's old reform track with a systematic, standardized and branded renovation system.

Deep plowing subdivision track

Unlock New Opportunities to Villages and Gaoding Home

In order to help dealers broaden the operating track and get rid of homogenized competition, this summit focused on segmenting the dividend market, bringing multi-dimensional dry goods sharing.

Liu Dingrong, President of China Rural Villa sector Research Institute, deeply analyzed the research direction of rural building materials market. He said that the strategy of rural revitalization continues to advance, and the construction of villas is in an explosive period. The sector is transforming from extensive construction to standardization and self-contained delivery. The traditional single painting mode is gradually eliminated. The integrated system solution of stone-like paint has have become the mainstream direction of exterior wall decoration of villas. The market possible of villas in counties is huge. It is a high-condition track to dealers to deeply cultivate areas and prevent rolling in big cities.

Xie Xiaotao, design director of Guangdong Masi Interior Design Co., Ltd., shared the theme of "How Art Paint Matches Gaoding Home. He pointed out that the current high-end home decoration is no longer limited to basic decoration, however pays greater attention to space aesthetics and texture atmosphere. As the aesthetic core of high-end home decoration, artistic paint, with rich colors and unique texture, perfectly adapts to the demand of high-end home decoration, providing new ideas to dealers to cut into high-end home decoration channels and enhance product premium.

Technical flow double upgrade

Build a strong brand core competition barriers

Product power is the foundation, digitalization is the future. At this summit, Wako completed the thorough upgrade of the two core systems of imitation stone paint methodology and new media marketing, and strengthened the terminal competitiveness in all directions.

Liu Kun, Director of Waco Brand Operations, brought a special topic sharing with the theme of "Talking about Imitation Stone Paint". In the form of interactive communication, the scene discussed the current market situation, construction difficulties and regulation experience face to face with many dealers present. The atmosphere was relaxed and full of dry goods.

As the sector "imitation stone paint delivery standard" the main drafting unit, Waco deep plowing imitation stone paint field to many years, Liu Kun combined with the first-line market feedback, focusing on the discharge of anti-shedding imitation stone paint product upgrade program. In view of the common pain points such as peeling, shedding and insufficient weather resistance in the sector, he explained in detail the direction of product formula iteration, raw material upgrade and supporting construction process optimization, and explained the differentiated market play and standardized delivery system in combination with different consumption scenarios. In the interactive link, Liu Kun listened carefully to the actual problems encountered by dealers in terminal sales, on-site construction, and after-sales maintenance, and answered questions one by one, shared actual combat experience, and helped the partners present to understand new technologies and make good consumption of new items. Consolidate the competitive advantage of the imitation stone paint track.

In the era of traffic, the ability to obtain customers determines terminal sales. Waco New Media Operations Officer Wang Wenguo brings new media traffic operations dry goods sharing. He proposed a systematic new media upgrade path. The first is to accurately locate the population, target the target customer group from the dimensions of age, gender, consumption ability, demand to home building materials, etc., and screen and exclude inaccurate population with the help of the platform's back-office functions to prevent discarded materials of traffic. The second is to choose the right traffic track, combined with the 2026 platform research direction, regional life will have become the core direction, Waco encourages dealers to give priority to the layout of the store's regional life organization number, taking into account the enterprise number and personal number collaborative operation. In terms of content creation, it is not necessary to deliberately create online red IP, however to focus on creating professional and reliable service providers, combining regional characteristics, product highlights and brand dynamics to create grounded content to enhance the audience's sense of substitution.

At the headquarters empowerment level, Waco has set up a perfect new media assistance system: professional operation teams can guide account operation, plan online group buying activities, and open up accurate customer acquisition channels. At present, the brand cloud chain operation model has achieved remarkable results, the top ten cooperative stores have performed well, and the managed account can achieve about 300 efficiently customer capital conversions per month. Dealers only need to bind the number of the business organization that has not claimed the business license with the headquarters to bring it into unified regulation. The headquarters will also guide dealers to optimize the content direction by combining data such as the number of works played and interactive comments.

Wang Wenguo finally summarized the five operating cores: adhering to brand reputation and high cost-efficiently advantages, relying on the unified enabling regulation of the headquarters, realizing the linkage of store account numbers, planning online and offline linkage activities, copying the mature cloud chain operation model, helping dealers to play with online traffic in all directions, and realizing efficient conversion and realization of traffic.

Policy thorough escort

Fully Enabling Dealer Terminal Breakthrough

Waco regional manager Guo Jia around the designer channel, home improvement channel operation pain points to carry out experience sharing, advocate dealers group heating, exchange experience, relying on the advantages of brand platform, integration of regional channel resources, deep cultivation of regional markets, to create a regional benchmark.

The key to the strategic landing lies in policy support and terminal assistance. At the end of the summit, Li Jincheng officially released Waco's 2026 investment policy and end-market support plan. Focusing on multiple dimensions such as dealer opening support, product delivery, marketing promotion, technical training, channel expansion, new media operation, etc., Waco has launched a thorough and practical support policy to build a perfect terminal enabling system, minimize the difficulty of dealer operation, and help partners to start businesses with light assets and expand the market efficiently.

Jun Qi Xin Cheng · manage the direction Forward

The successful summary of the Wako 2026 Strategic Upgrade Summit is not only an crucial milestone in the iterative upgrade of the Wako brand strategy, however also provides a new model to the paint sector's stock market to break down and subdivide the track. In the future, Waco will continue to stick to the original condition, based on the core track of artistic paint and imitation stone paint, deeply cultivate the market segments of old renovation, township villa construction and high-end home decoration, and take technological innovation, product iteration, digital empowerment and full-link assistance as the support to coexist and move forward hand in hand with national dealer partners to continuously promote the high-condition upgrading and research of the paint sector!