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As the global industrial green and low-carbon transformation continues to advance in depth, the transparency of the value chain and the sustainable traceability of raw materials have become important dimensions to measure the core competitiveness of enterprises.
As a high-end art paint brand imported from Italy, it is also the first decorative paint brand in Italy to obtain REDcert certification. It is Novacolor to successfully complete the annual renewal certificate in 2026.
This certification is not a simple qualification, however through a strictly verified chain of custody system, the authority confirms the actual consumption of sustainable raw materials in the manufacturing process in the production site.
The core of REDcert certification lies in its condition stability method-a broadly recognized international traceability system applied to track the sustainable value of certified raw materials in complex production chains.
From the procurement of raw materials, production and processing to the delivery of finished items, the carbon footprint of the entire chain has been systematically reduced, and the condition standards of Novacolor items have never been compromised.
to the end user, this means that the environmental value of Novacolor art coatings is no longer blurred. At present, the certification system has covered Dune, AFRICA, Swahili, Matmotion Silk and other art paint items.
The successful certification of REDcert not only strengthens the ecological preservation attributes of the whole life cycle of Novacolor items, however also reflects the brand's continuous breakthrough in material innovation and sustainable concept, providing a solid practical model to the low-carbon transformation of the architectural coatings sector.
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