Company Profile:
Company Introduction
Yee Lee Company (Singapore) Pte Ltd is a significant trading and distribution company based in Singapore. It operates within the Fast-Moving Consumer Goods (FMCG) sector, specializing in the import, marketing, sales, and distribution of a diverse portfolio of products. These include cooking oils, food products, household items, and other consumer essentials. The company leverages its robust distribution network to serve supermarkets, hypermarkets, convenience stores, and other retail channels across Singapore. It represents both products manufactured by its parent company, the Yee Lee Group (headquartered in Malaysia), and a variety of third-party international brands. Yee Lee Company (Singapore) Pte Ltd focuses on ensuring efficient supply chain management and effective brand presence in the highly competitive Singaporean market.
Factory or Trader
Yee Lee Company (Singapore) Pte Ltd is primarily a trading and distribution company. It does not operate manufacturing facilities (factories) in Singapore.
Enterprise Products
Yee Lee Singapore produces or sells a range of products including:
Cooking oils such as palm oil and blended oils under brands like Helang, Vesawit, and Naturel.
Margarine and shortening.
Laundry detergents, for example, Sunplus brand.
Other household cleaning products.
Food products including canned food and snacks.
Beverages, notably mineral water from Spritzer.
Oats under the Captain Oats brand.
Tea products such as Sabah Tea.
Stationery items, for instance, Campap brand.
Various other fast-moving consumer goods through their distribution network.