LIVEFRESH

Company Introduction:

LIVEFRESH is a prominent Indian brand specializing in fresh fruits and vegetables. It operates under WayCool Foods & Products Pvt Ltd, a leading integrated food supply chain company in India. LIVEFRESH is dedicated to delivering high-quality, farm-fresh produce to consumers and businesses. The brand leverages WayCool's robust supply chain infrastructure, which includes direct sourcing from farmers, efficient logistics, and advanced post-harvest management techniques to ensure the freshness and quality of its products. LIVEFRESH serves a broad market, including retailers, hotels, restaurants, and direct consumers, making fresh produce widely accessible across various segments.

Business Model (Factory or Trader):

LIVEFRESH, through its parent company WayCool Foods, operates as both a producer/processor and a trader. While not a conventional manufacturing factory, its operations involve significant processing activities for agricultural products, such as sorting, grading, cleaning, and packaging at various collection and processing centers. These facilities function as processing units for fresh produce. Concurrently, LIVEFRESH acts as a major trader and distributor, procuring fresh produce directly from farms and supplying it to an extensive network of clients. Therefore, its business model is an integrated supply chain that manages the product from farm gate to the final consumer, encompassing aspects of production control, processing, and extensive trading and distribution activities.

LIVEFRESH India produces or sells the following products:

Fresh Fruits:

Apples

Bananas

Oranges

Grapes

Pomegranates

Mangoes

Pineapples

Watermelons

Berries

Other seasonal fruits

Fresh Vegetables:

Potatoes

Onions

Tomatoes

Carrots

Cucumbers

Bell Peppers

Leafy Greens such as Spinach, Cabbage, Lettuce

Broccoli

Cauliflower

Ginger

Garlic

Other seasonal vegetables

Fresh Juices and Beverages:

Cold-Pressed Fruit Juices

Vegetable Juices

Mixed Fruit and Vegetable Juices

Smoothies

Ready-to-Eat and Convenience Foods:

Pre-cut Fruits

Pre-cut Vegetables

Salad Mixes