HASBRO S.A.

Business Nature: Trading and Distribution

Company Overview:

Hasbro S.A. in Vietnam operates as a regional entity of the global Hasbro organization. It serves primarily as a trading and management office responsible for overseeing supply chain operations, quality control, and the distribution of Hasbro’s extensive portfolio of toys, games, and entertainment products within the Vietnamese market. The company manages relationships with local third-party manufacturing partners rather than operating its own production factories directly. Its core functions include market development, product sourcing, regional logistics coordination, and brand management to ensure Hasbro products reach consumers through authorized retail channels.

Hasbro S.A. in Vietnam operates primarily as a regional entity for the distribution and management of Hasbro products. Its product portfolio includes the following categories:

Action Figures and Collectibles

- Transformers figures and robots

- Marvel Legends series

- Star Wars The Black Series and Vintage Collection

- G.I. Joe Classified Series

Board Games and Card Games

- Monopoly

- Scrabble

- Clue

- Battleship

- The Game of Life

- Magic: The Gathering trading cards

Dolls and Preschool Toys

- Baby Alive dolls

- Furreal Friends interactive plush toys

- Play-Doh modeling compound

- Peppa Pig playsets

- PJ Masks toys

Electronic and Interactive Games

- Nerf blasters and foam sports equipment

- Furby interactive toys

- Electronic handheld games and trivia games

These products are manufactured or distributed through Hasbro’s authorized supply chain partners and retail networks within the Vietnamese market.