PROTECTOR & GAMBLE INTERNATIONAL

Procter & Gamble International in Thailand is an integrated operation that functions as both a manufacturer (factory) and a trading company.

**Procter & Gamble International (Thailand) Company Introduction**

Procter & Gamble International (Thailand) is a significant subsidiary of the global consumer goods giant, The Procter & Gamble Company. Located in Thailand, this entity plays a crucial role in P&G's operations in Southeast Asia.

**Business Model: Integrated Operations (Factory and Trading Company)**

P&G Thailand is not exclusively a factory nor solely a trading company; it operates as an integrated business unit.

It **functions as a manufacturer (factory)** by operating production facilities within Thailand. These factories are responsible for producing a wide array of P&G's iconic consumer products, including personal care items, household cleaning products, and baby care essentials, to meet both local demand and potentially serve as export hubs for the wider region.

Simultaneously, it **operates as a comprehensive trading company**. This aspect involves the full spectrum of sales, marketing, distribution, and logistics activities for P&G's entire portfolio within the Thai market. This includes managing relationships with retailers, executing marketing campaigns, handling supply chain management, and ensuring product availability across various channels, from supermarkets to e-commerce platforms.

**Key Operations and Impact**

P&G Thailand is instrumental in bringing popular brands such as Pampers, Tide, Pantene, Gillette, Oral-B, and Head & Shoulders to Thai consumers. Its operations contribute significantly to the local economy through job creation, investment in manufacturing, and extensive supply chain networks. The company focuses on understanding local consumer needs and adapting its global strategies to the specific dynamics of the Thai market.

Procter & Gamble (P&G) Thailand, which includes the manufacturing and trading entities, produces and/or sells a range of consumer goods. Products specifically associated with P&G's operations and brands marketed in Thailand often include:

* **Hair Care:** Pantene, Head & Shoulders, Herbal Essences, Rejoice, SK-II (also Beauty Care)

* **Beauty/Skin Care:** Olay, SK-II

* **Feminine Care:** Whisper

* **Baby Care:** Pampers

* **Fabric Care:** Downy, Ariel

* **Personal Health Care:** Vicks

* **Personal Cleansing:** Safeguard (de-germing soap)

The Thai manufacturing plant is noted as a major export hub for beauty care products, including brands like **Pantene, Head & Shoulders, Rejoice, Herbal Essence, Vidal Sassoon, and Olay,** destined for export to countries in Asia Pacific and elsewhere.