GENERAL MOTORS AFRICA & MIDDLE EAST

GENERAL MOTORS AFRICA & MIDDLE EAST Company Profile

General Motors Africa & Middle East (GM AMEO) is a **trading company** rather than a manufacturing factory. They are responsible for the sales, marketing, distribution, and after-sales support of General Motors vehicles and parts across the Middle East and various countries in Africa.

Here's a more detailed overview:

Headquarters: Dubai, United Arab Emirates

Nature of Business: Automotive Sales, Marketing, Distribution, and After-Sales Services

Primary Function: GM AMEO acts as the regional headquarters for General Motors, overseeing the import, promotion, and sale of GM brands such as Chevrolet, GMC, and Cadillac to a network of independent dealerships across their operational territories. They manage the supply chain from GM's global manufacturing plants to the regional markets, handle brand positioning, marketing campaigns, and ensure customer satisfaction through authorized service centers and spare parts supply.

Brands Represented: Chevrolet, GMC, Cadillac

Operational Scope: Covers a wide range of countries in the Middle East (e.g., UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Lebanon, Jordan) and various countries in Africa.

Key Activities:

Vehicle import and logistics

Market research and strategy development

Marketing and advertising campaigns

Dealer network management and support

Parts distribution and warehousing

Customer service and warranty administration

Training for dealership staff

In summary, GM AMEO serves as the regional business unit that manages the commercial aspects of General Motors' presence in Africa and the Middle East, facilitating the trade of vehicles produced in GM's global manufacturing facilities.

GENERAL MOTORS AFRICA & MIDDLE EAST markets the following brands and products in the UAE:

* **Chevrolet:** SUVs (Tahoe, Suburban, Traverse, Captiva), Pickups (Silverado, Colorado), Sedans (Camaro, Corvette)

* **GMC:** SUVs (Yukon, Acadia), Pickups (Sierra)

* **Cadillac:** SUVs (Escalade, XT6, XT5, XT4), Sedans (CT5, CT4)