UNILEVER

UNILEVER TURKEY COMPANY PROFILE

Company Introduction

Unilever Turkey is the Turkish subsidiary of Unilever plc, a global multinational consumer goods company headquartered in London, United Kingdom. Unilever is one of the world's largest producers of food, beverages, cleaning agents, and personal care products. In Turkey, Unilever operates extensively, managing the production, marketing, and distribution of its wide portfolio of brands across various categories such as foods (e.g., Knorr, Lipton), home care (e.g., Omo, Domestos), and personal care (e.g., Dove, Rexona, Clear). The company has a significant presence in the Turkish market, contributing to the local economy through investment, employment, and local sourcing. Unilever Turkey focuses on innovation, sustainability, and meeting the needs of Turkish consumers with high-quality products.

Nature of Business: Manufacturer and Trader

Unilever Turkey operates as both a manufacturer and a trader.

It owns and operates several production facilities (factories) across Turkey where it manufactures a substantial portion of the products it sells. These factories are integral to Unilever's global supply chain and ensure localized production for the Turkish market and potentially for export.

Simultaneously, Unilever Turkey functions as a trader by engaging in the sales, marketing, and distribution of its manufactured products, as well as some imported products, to retailers, wholesalers, and directly to consumers throughout Turkey. Therefore, while its core identity is that of a manufacturer, its operational scope includes extensive trading activities.

Unilever Turkey produces or sells a wide range of products across food and refreshment, home care, and beauty and personal care categories. Some of the key brands and products include:

Algida: Ice cream products such as Magnum, Cornetto, Max, and various classic ice cream offerings.

Knorr: Soups, bouillon cubes, seasoning mixes, and sauces.

Lipton: A variety of teas including black tea, green tea, and herbal infusions, as well as iced teas.

Omo: Laundry detergents for various washing needs.

Cif: Cream cleaners, spray cleaners, and other surface cleaning products.

Domestos: Bleach and toilet cleaning products for hygiene.

Dove: Soaps, shower gels, shampoos, conditioners, deodorants, and body lotions.

Rexona: Deodorants and antiperspirants for men and women.

Signal: Toothpastes and toothbrushes for oral care.

Sunsilk: Shampoos and conditioners primarily for women's hair care.

Axe: Deodorants, body sprays, and shower gels for men.

Lux: Soaps and shower gels.

Vaseline: Lotions, petroleum jelly, and lip care products.

TRESemmé: Professional quality shampoos, conditioners, and styling products.

Calve: Ketchup, mayonnaise, and other condiments.

Rinso: Laundry detergents.

Clear: Anti-dandruff shampoos.