JAIPUR RUGS COM PVT LTD

Jaipur Rugs Com Pvt Ltd is primarily a **manufacturer**.

Company Introduction: Jaipur Rugs Com Pvt Ltd

Jaipur Rugs is a globally recognized Indian company renowned for its production of high-quality, hand-knotted rugs and carpets. Founded by N.K. Chaudhary, the company operates on a unique social enterprise model, directly engaging and empowering over 40,000 artisans, predominantly women, across more than 600 villages in rural India.

Business Model: Manufacturer (Factory)

Jaipur Rugs is fundamentally a manufacturer. Unlike a pure trading company that sources finished goods from various suppliers, Jaipur Rugs is vertically integrated. They control the entire production process, from sourcing raw materials (such as wool and silk) and designing patterns to the meticulous hand-knotting performed by their extensive network of skilled artisans, and the final finishing processes. This direct involvement ensures stringent quality control, preserves traditional weaving techniques, and fosters a direct economic link with their artisan communities. Their business model is deeply rooted in manufacturing, transforming raw materials into exquisite handcrafted rugs.

Key Characteristics:

* Artisan Empowerment: Known for its "barefoot college" approach, training and supporting artisans, often in remote areas, providing them with sustainable livelihoods and fair wages.

* Traditional Craftsmanship: Dedicated to preserving and promoting the ancient art of hand-knotted rug making.

* Global Presence: Exports its products worldwide, recognized for its innovative designs, superior quality, and ethical production practices.

* Social Impact: Aims to bridge the gap between rural weavers and global consumers, creating a transparent and equitable supply chain that directly benefits marginalized communities.

* Design Innovation: While deeply rooted in tradition, the company also collaborates with renowned designers to create contemporary and award-winning rug collections.

JAIPUR RUGS COM PVT LTD produces and sells:

* Hand-knotted rugs

* Hand-tufted rugs

* Flatweave rugs

* Shag rugs

* Indoor/Outdoor rugs

* Pillows

* Poufs

* Throws