WAKEFIT INNOVATIONS LTD

Introduction:

Wakefit Innovations Ltd. is a leading Indian direct-to-consumer (D2C) company specializing in sleep and home solutions. Established in 2016, the company initially gained popularity for its high-quality yet affordable memory foam mattresses. Over the years, Wakefit has significantly expanded its product offerings to include a diverse range of home furniture such as beds, sofas, dining tables, study tables, and various home decor items. The company is committed to providing comfortable, durable, and cost-effective products directly to consumers across India, leveraging an efficient supply chain and a strong online presence. They focus on customer-centric design and innovation to improve home living spaces.

Business Model:

Wakefit Innovations Ltd. is primarily a MANUFACTURER. The company designs, develops, and produces its own line of mattresses, furniture, and other home products in its owned and operated manufacturing facilities. This vertical integration allows Wakefit to maintain stringent quality control, innovate quickly, manage production costs effectively, and offer competitive pricing by directly selling to consumers without relying on intermediaries. Their direct-to-consumer model is built upon their robust manufacturing capabilities.

Wakefit Innovations Ltd. manufactures and sells:

* Mattresses

* Beds

* Sofas

* Dining Sets

* Work From Home Furniture (Desks, Chairs)

* Other Home Furniture (Wardrobes, Bookshelves, TV Units)

* Bedding (Pillows, Bed Sheets, Comforters)

* Home Decor