MEDORA OF LONDON (PVT) LTD.

the company profile for Medora of London (Pvt) Ltd. in English, specifying its business nature:

Medora of London (Pvt) Ltd. - Company Profile

Introduction:

Medora of London (Pvt) Ltd. is a prominent and long-established cosmetics company based in Pakistan. It is widely recognized as a household name within the country, particularly known for its extensive range of affordable color cosmetics. The company has built a strong reputation over several decades of operation.

Business Nature:

Medora of London (Pvt) Ltd. is primarily a manufacturer. The company operates its own production facilities, located mainly in Swat, Khyber Pakhtunkhwa, to produce cosmetics under its own brand name. While they manage their distribution and sales, their core activity is manufacturing.

Product Portfolio:

The company specializes in a wide variety of cosmetic products, catering mainly to the mass market. Key product categories include:

Nail Polishes (famous for a vast array of shades)

Lipsticks

Kajal (Eyeliner Pencils)

Foundations

Face Powders

Other color cosmetics and potentially basic skincare items.

Market Position & Brand Recognition:

Medora of London holds a significant share in the Pakistani cosmetics market, especially in the budget-friendly segment. Its products are known for their accessibility, wide availability across the country, and particularly the extensive color selection in nail polishes and lipsticks. The brand enjoys strong recognition among Pakistani consumers.

Summary:

Medora of London (Pvt) Ltd. is a Pakistani cosmetics manufacturer based primarily in Swat. It is a well-established brand famous for producing a wide range of affordable and popular beauty products, particularly nail polish and lipstick, for the domestic market.

a list of product categories commonly manufactured or sold by MEDORA OF LONDON (PVT) LTD. in Pakistan, presented in English:

MEDORA OF LONDON (PVT) LTD. is primarily known for its range of affordable cosmetics. Their main product categories typically include:

Nail Polish / Nail Color: This is one of their most well-known and popular product lines, available in a wide variety of shades.

Lipstick: Offered in various formulations (e.g., matte, semi-matte, glossy) and numerous colors.

Foundation: Various types suitable for different skin tones and types found in the region.

Face Powder / Compact Powder: To set makeup and control shine.

Eyeliner: Liquid or pencil forms.

Mascara: For enhancing eyelashes.

Blush / Rouge: To add color to the cheeks.

Eyeshadow: Palettes or single eyeshadows in different colors and finishes.

They are a major player in the local Pakistani cosmetics market, recognized for their wide availability and budget-friendly prices.