PT LOREAL INDONESIA

PT LOREAL INDONESIA Company Profile:

PT LOREAL INDONESIA is the Indonesian subsidiary of the L'Oréal Group, a global leader in the cosmetics industry. The company is responsible for the marketing, sales, and distribution of L'Oréal's extensive portfolio of beauty brands across various categories within the Indonesian market. Its operations encompass a wide range of products including consumer cosmetics (e.g., L'Oréal Paris, Garnier, Maybelline New York), luxury products (e.g., Lancôme, Kiehl's), professional products (e.g., L'Oréal Professionnel, Kerastase), and active cosmetics (e.g., La Roche-Posay, Vichy). The company focuses on understanding local consumer needs, building strong brand presence, driving innovation, and expanding its market share in Indonesia's dynamic beauty landscape through various retail channels, e-commerce, and professional salons.

PT LOREAL INDONESIA is primarily a trader and distributor.

PT L'Oréal Indonesia produces and sells a wide range of products across various categories, including:

* **Skincare:** Serums, moisturizers, cleansers, masks, sunscreens (under brands like L'Oréal Paris, Garnier, Lancôme, Kiehl's, and Skinceuticals)

* **Haircare:** Shampoos, conditioners, hair masks, hair oils, hair color (under brands like L'Oréal Paris, Garnier, Matrix, Kérastase, and L'Oréal Professionnel)

* **Makeup:** Foundations, lipsticks, mascaras, eyeshadows, eyeliners, powders (under brands like L'Oréal Paris, Maybelline New York, NYX Professional Makeup, and Urban Decay)

* **Men's Grooming:** Skincare and haircare products specifically for men (under brands like L'Oréal Men Expert and Garnier Men)

* **Fragrances:** Perfumes and colognes (under brands like Yves Saint Laurent, Giorgio Armani, and Ralph Lauren)