THE COCA COLA EXPORT CORPORATION PAKISTAN BRANCH

Nature of Business: Trader / Marketing and Distribution Entity

Company Introduction:

THE COCA COLA EXPORT CORPORATION PAKISTAN BRANCH functions primarily as a trading and marketing entity, representing The Coca-Cola Company in Pakistan. Its core responsibilities include the import and sale of Coca-Cola beverage concentrates to local authorized bottling partners, who then undertake the manufacturing, bottling, and distribution of finished Coca-Cola products throughout the country. This branch is instrumental in developing and executing brand strategies, marketing campaigns, and sales initiatives to ensure the strong market presence and growth of the Coca-Cola portfolio in Pakistan. While it does not operate as a direct manufacturing plant, it plays a vital role in managing the supply chain, brand integrity, and commercial development, working closely with independent bottling companies to facilitate the production and widespread availability of Coca-Cola beverages. It also oversees the general business operations and strategic direction for the brand within the region, potentially including export coordination.

The Coca-Cola Export Corporation Pakistan Branch manufactures or sells the following products:

Coca-Cola

Coca-Cola Zero Sugar

Sprite

Fanta Orange

Minute Maid Pulpy Orange

Cappy Juices

Kinley Bottled Water

Kinley Soda Water

Monster Energy Drink