UNIVERSAL ROBINA CORP

Universal Robina Corporation (URC) Company Introduction

Universal Robina Corporation (URC) is one of the largest food and beverage companies in the Philippines, with a significant presence across Southeast Asia, Australia, and New Zealand. Established in 1954 by Mr. John Gokongwei Jr., URC is a pioneer in the Philippine snack food industry and has grown into a diversified conglomerate.

URC's extensive product portfolio includes a wide range of branded consumer foods such as snacks (e.g., Jack 'n Jill), beverages (e.g., C2, Great Taste Coffee), instant noodles, confectionery, and dairy products. Beyond consumer foods, URC also operates in agro-industrial businesses, producing flour, sugar, animal feeds, and fertilizers. The company is committed to delivering quality and innovative products that cater to various consumer preferences. It has a strong focus on research and development to maintain its competitive edge and expand its market reach.

Is it a factory or a trader?

Universal Robina Corporation is primarily a manufacturer (factory).

URC owns and operates numerous manufacturing plants and facilities across its various business segments, where it processes raw materials into finished consumer goods and industrial products. While it engages in the distribution and trading of its manufactured products, its core business model revolves around large-scale production and processing.

Universal Robina Corporation (URC) manufactures and sells a diverse range of products. These include:

Snack Foods

- Chippy

- Piattos

- Nova

- V-Cut

- Roller Coaster

- Chiz Curls

- Tostillas

- Cream-O

- Hello

- Magic Flakes

- Maxx

- Nips

- Cloud 9

- Star Bites

- Dynamite

Beverages

- Great Taste Coffee (instant mixes, granules)

- Blend 45

- C2 Cool and Clean Green Tea

- Refresh

- Quench

Noodles

- Payless Instant Mami

- Payless Pancit Canton

Bakery Products

- Magic Flakes (biscuits)

- Cream-O (cookies)

Agro-Industrial Products

- Sugar (refined sugar, raw sugar)

- Flour (Blend 100, Continental, Fidelity, Flower brands)

- Animal Feeds (Robina Farms, Star Feeds for hogs and poultry)

- Livestock (hogs, poultry)