SUYEN CORP

Suyen Corporation is a prominent Philippine company primarily known as a retail and lifestyle conglomerate.

Business Type: Suyen Corporation is best described as a brand owner, retailer, and distributor. It is neither solely a factory nor a pure trading company. The company designs, develops, and markets its own portfolio of brands, managing the entire supply chain from product conceptualization to retail sales. While they undoubtedly partner with manufacturing facilities to produce their goods, their core business model revolves around brand management, retail operations, and distribution rather than direct manufacturing or solely trading third-party products.

Company Introduction:

Suyen Corporation was founded by Ben Chan in 1987, initially launching with the highly successful fashion and lifestyle brand Bench. Over the decades, it has expanded significantly to become a diversified lifestyle group with a strong presence in various sectors including fashion, beauty, food, and other lifestyle products.

Key brands and ventures under Suyen Corporation include:

Bench (their flagship brand, offering apparel, accessories, fragrances, and cosmetics)

Human (fashion)

Kashieca (fashion)

Cotton On (international franchise)

Typo (international franchise)

Pedro (international franchise)

Beyond their own brands, they also hold master franchises for numerous international retail and food brands in the Philippines, such as The Face Shop, Paul Boulangerie, and Maisen.

The company is widely recognized for its innovative marketing strategies, strong brand building capabilities, and extensive retail network both within the Philippines and in select international markets. Suyen Corporation plays a significant and influential role in the Philippine retail and lifestyle industry.

Suyen Corporation, a Philippine company, manufactures and sells a diverse range of products, primarily through its various retail brands. These products include:

Apparel and Fashion

Bench (clothing, accessories, footwear)

Human (apparel)

Kashieca (women's apparel)

Bench Body (underwear and loungewear)

Cotton On (clothing and accessories, as a distributor)

American Eagle Outfitters (apparel, as a distributor)

Old Navy (apparel, as a distributor)

Personal Care and Beauty

Bench (fragrances, skincare)

Bench Fix Salon (hair and beauty services, and related products)

PCX (Personal Care Exchange, a retail store for personal care products)

The Face Shop (cosmetics and skincare, as a distributor)

Bath & Body Works (fragrances and body care, as a distributor)

Footwear and Accessories

Bench (footwear and accessories)

Pedro (footwear and accessories, as a distributor)

Charles & Keith (footwear and accessories, as a distributor)

Home and Lifestyle

Dimensione (furniture and home accessories)

Typo (stationery and giftware, as a distributor)