Company Profile:
YEE LEE PRIVATE LIMITED
Company Introduction:
YEE LEE PRIVATE LIMITED is primarily a trading and distribution company based in Singapore. It serves as a key player in the distribution and marketing of a wide range of consumer goods within the Singaporean market. This entity is part of the larger Yee Lee Group, which has its primary operations and manufacturing facilities based in Malaysia.
Nature of Business:
The company's core business in Singapore is that of a TRADING COMPANY. It specializes in the import, marketing, and distribution of fast-moving consumer goods (FMCG). While the broader Yee Lee Group operates manufacturing plants for products like edible oils, corrugated cartons, and other consumer items, YEE LEE PRIVATE LIMITED in Singapore focuses on the sales, marketing, and logistical aspects of bringing these products, as well as third-party brands, to retailers and consumers across the country.
Products and Services:
Their portfolio typically includes popular brands of edible oils (such as Red Eagle and Helang), various food products, household consumer items, personal care products, and beverages (including Spritzer mineral water). They manage the supply chain from import to local distribution, ensuring market penetration and brand presence in Singapore.
Enterprise Products
Location: Singapore
Products Manufactured or Distributed:
1. Cooking Oils
Helang Cooking Oil
Vesawit Cooking Oil
Red Eagle Cooking Oil
NeuVida DHA Omega-3 Cooking Oil
2. Food Products
Assorted food items including various food ingredients and packaged goods.
3. Household Products
Kimberly-Clark Products (e.g., Kleenex tissues, Huggies diapers, Kotex feminine care)
WD-40 Lubricants and Specialty Products
4. Confectionery and Snacks
Ferrero Products (e.g., Nutella, Kinder, Ferrero Rocher)
5. Canned Food and Soups
Campbell's Products