BEHR PROCESS PAINTS INDIA PRIVATE LIMITED

Type of Business: Trader/Distributor (and Sales/Marketing Arm)

While Behr Paint Company is a global manufacturer of paints and coatings, BEHR PROCESS PAINTS INDIA PRIVATE LIMITED primarily operates as the sales, marketing, and distribution entity for Behr products within the Indian market. It is not identified as operating a large-scale primary manufacturing plant for paint production from raw materials in India. Its main function is to import, distribute, and manage the brand's presence and sales in the Indian market.

Company Introduction:

BEHR PROCESS PAINTS INDIA PRIVATE LIMITED is the Indian subsidiary of Behr Paint Company, a prominent American manufacturer of architectural coatings, including a wide range of paints and primers. Behr Paint Company itself is a subsidiary of Masco Corporation, a global leader in the design, manufacture, and distribution of branded home improvement and building products.

The Indian entity, BEHR PROCESS PAINTS INDIA PRIVATE LIMITED, is responsible for introducing and making Behr's portfolio of paint products accessible to consumers and professionals across India. Its activities encompass establishing robust distribution networks, managing sales operations, executing marketing initiatives, and providing customer support. The company aims to leverage Behr's global reputation for quality, performance, and color innovation to cater to the evolving demands of the Indian paint industry.

Here are the product categories that BEHR PROCESS PAINTS INDIA PRIVATE LIMITED manufactures or sells:

* Interior Paints

* Exterior Paints

* Primers

* Specialty Finishes

* Wood Finishes & Stains

* Concrete, Brick & Stucco Coatings

* Floor Coatings

* Paint Tools & Supplies