SARINAH PT

PT Sarinah (Persero)

PT Sarinah (Persero) is an Indonesian state-owned enterprise established in 1962 by the first President of Indonesia, Sukarno. It holds the distinction of being the first modern department store in Indonesia. Its primary mission was and continues to be the promotion and marketing of Indonesian products, particularly local handicrafts, batik, traditional garments, and food items, to both domestic and international markets.

Sarinah operates primarily as a **retailer and trading company**. It sources a wide variety of goods from numerous Indonesian manufacturers, artisans, and small and medium-sized enterprises across the archipelago. These products are then sold through its department stores, online platforms, and other retail outlets. While Sarinah may engage in some proprietary branding or limited direct production for specific items, its core business model is centered on facilitating trade and showcasing the rich cultural heritage and diverse products of Indonesia, rather than large-scale manufacturing itself. In addition to retail, Sarinah also has interests in property management and hospitality.

PT Sarinah primarily sells and promotes a wide range of Indonesian-made products, focusing on supporting local artisans and small and medium-sized enterprises. Their product categories include:

Indonesian Handicrafts and Souvenirs

Traditional Textiles such as Batik, Tenun, and Ikat

Fashion and Apparel, including contemporary and traditional Indonesian designs

Jewelry and Accessories

Home Decor and Furnishings

Food and Beverages, including local snacks, coffee, tea, spices, and packaged goods

Beauty and Wellness Products, often featuring natural Indonesian ingredients

Art and Cultural Items