Company Profile:
COMPANY INTRODUCTION
Anchor Consumer Products Pvt Ltd is an Indian company widely recognized for its extensive range of consumer goods. It originated as Anchor Electricals, a well-established brand in India, and is now a significant part of Panasonic Life Solutions India Pvt. Ltd., following its acquisition by Panasonic Corporation of Japan.
The company manufactures and markets a diverse portfolio of products. Historically strong in electrical accessories, including switches, sockets, wires, and lighting, Anchor has expanded its reach into various consumer segments. Its product lines now encompass personal care items, such as toothbrushes and shaving products, as well as home care essentials like detergents and cleaners.
Anchor is a household name in India, known for its commitment to quality, reliability, and innovation. It boasts a wide distribution network, ensuring its products are accessible across both urban and rural areas of the country. The company consistently focuses on meeting evolving consumer needs through technological advancements and sustainable practices.
FACTORY OR TRADER
Anchor Consumer Products Pvt Ltd is primarily a manufacturer. The company owns and operates manufacturing facilities in India, where it designs, develops, and mass-produces its wide range of electrical and consumer products. While it also engages in extensive distribution and sales of its manufactured goods (which involves commercial aspects often associated with trading), its core business model is centered on product design, development, and manufacturing.