Company Profile:
BEIERSDORF MALAYSIA SDN BHD
Company Introduction:
Beiersdorf Malaysia Sdn Bhd is the Malaysian subsidiary of Beiersdorf AG, a global leader in skin care based in Hamburg, Germany. The company is responsible for the sales, marketing, and distribution of Beiersdorf's internationally renowned brands throughout Malaysia. Its portfolio includes popular brands such as NIVEA for skin and body care, Eucerin for dermo-cosmetics, Hansaplast for wound care, and other specialized personal care products. Beiersdorf Malaysia focuses on market development, brand building, and ensuring product availability for Malaysian consumers, managing all aspects from import to retail distribution.
Factory or Trader:
Beiersdorf Malaysia Sdn Bhd primarily operates as a trading company. Its core functions are sales, marketing, and distribution of products. While its parent company, Beiersdorf AG, is a global manufacturer of personal care products, the Malaysian entity itself is not a manufacturing factory. It manages the importation and local distribution of finished goods that are manufactured by Beiersdorf's facilities in other regions or countries.
Enterprise Products
BEIERSDORF MALAYSIA SDN BHD produces or markets the following brands and products:
* **NIVEA:** Skin care, body care, sun care, face care, men's grooming.
* **EUCERIN:** Dermocosmetic skin care for various skin conditions.
* **HANSAPLAST:** Bandages and wound care products.