PT SARINAH (PERSERO)

PT SARINAH (PERSERO) Company Introduction

PT SARINAH (PERSERO) is a state-owned enterprise (BUMN) in Indonesia, established in 1962 by President Soekarno. It holds the distinction of being the first modern department store in Indonesia. Sarinah's primary mission is to promote and market Indonesian local products, including handicrafts, batik, fashion, and food items, both domestically and internationally. Over the decades, it has evolved into a key player in the retail sector, with its iconic main store located in Central Jakarta. Beyond retail, Sarinah is also involved in property management and broader trading activities, serving as a significant platform to uplift small and medium-sized enterprises (SMEs) by providing market access for their unique Indonesian creations. Its core focus remains on cultural preservation and economic empowerment through showcasing the best of Indonesia.

Factory or Trading Company

PT SARINAH (PERSERO) operates predominantly as a trading company and a retailer. It sources various products, primarily from Indonesian local producers and SMEs, and then sells them directly to consumers through its department stores and other retail channels. While it facilitates the sale of goods, it does not function as a manufacturing factory itself. Its core business revolves around procurement, merchandising, and retail sales.

PT SARINAH (PERSERO) produces or sells a variety of products, including:

* Batik clothing and fabrics

* Handicrafts and souvenirs

* Traditional Indonesian products

* Fashion apparel

* Household goods

* Food and beverages

* Products from local SMEs (Small and Medium Enterprises)

* Property and retail space rental services