Urban renewal and renovation of stock houses: how to grasp the trillion-dollar incremental market of paint enterprises?

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In the past, the paint industry relied on real estate dividends to grow savagely, relying on production capacity, channel distribution, price competition to be able to stand firm in the market and survive. However, in 2026, the industry pattern will be completely reconstructed: the policy dividend of decorative coatings will fade, and the industry will officially enter the era of value competition. Prices of raw materials have soared, acrylic emulsion, asphalt, epoxy resin and other raw materials have continued to rise, and upstream costs have seriously squeezed corporate profits. The mandatory standard for low VOCs environmental protection has been fully implemented, the threshold for environmental protection has been greatly raised, and a large number of small and medium-sized factories are under pressure and medium-sized factories are forced out of compliance.

At the same time, new home research continues to slow down, the stock of the era of full arrival. Urban renewal, old community transformation, second-hand housing renovation, wall renovation demand concentrated outbreak, propped up the trillion-level paint incremental blue sea market, however also completely ended the traditional shop and other customers of the old business model. This is the next 5-10 years, the architectural coatings sector is the most certain, the largest, the most durable core outlet.

however the issue is: trillions are just around the corner, and most companies can't catch it. The pain point is obvious: I don't know where the existing customers are; There is no flow of people in the store, and customers depend on waiting to touch. Don't understand the city marketing, advertising cost is high, the effect is poor; The conversion link is long and the transaction efficiency is low.

Grasp the stock of housing renovation, the core is one sentence: with digital, accurate lock regional renovation needs. Buy chemical plastic "AI customer acquisition system" to give a complete landing plan:

First, lock the same city traffic. With the sound of regional life, matrix number, city topic, seize the adjacent 3-5km renovation needs, the content of the main old house renovation, wall repair, 72-hour occupancy, ecological preservation and non-toxic.

Second, Wandian Ba screen coverage. All the stores, dealers and salesmen will go to the battle to unify the templates, topics and positioning, so that all the consumers in the same city can consumption your service. Third, product and service adaptation. Introduce renovation packages, upgrade from selling paint to selling wall renovation solutions, enhance customer orders and profits.

Fourth, AI efficient transformation of private domain. AI screening of high-intention customers, private domain continuous follow-up, model to stimulate transactions.

Fifth, word-of-mouth fission re-purchase. Old customers recommend rewards to achieve one pass ten, ten pass a hundred.

Urban renewal and renovation of stock houses are not distant trends, however real money that can be realized now.

In order to help companies rapidly seize the trillion-dollar stock market, the 2026 coating products Waterproof sector Summit and Digital Marketing development Forum will be held in Guangzhou Shangri-La Hotel on June 17 to deeply dismantle the whole process of customer acquisition, transformation and fission to the renovation of stock houses. The summit focused on city traffic, AI customers and online transformation, invited benchmark dealers who deeply cultivated the stock market to share their actual combat experience, and well-known experts explained on the spot how to rapidly occupy the regional renovation market with Wandian Babing.

Set up a special seminar on the stock market on site to help you examine regional market opportunities, design package items and formulate marketing activities. The resource docking meeting links decoration companies, foreman and property channels so that you can rapidly get through the entrance to the stock market. The digital experience area allows you to experience the real effect of obtaining customers and AI transformation in the same city.

In the past by new housing substantial projects, the future by the stock of small single high re-purchase. Buy plastic help paint companies to turn the trillion-dollar stock market into their own stable increment, so that stores no longer rely on the weather to food, so that companies no longer rely on the market to food. At the Guangzhou Summit in June, the scene took away the full set of methods of the stock market and let your enterprise eat the biggest piece of renovation cake.

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