Kailian Art Coatings Concludes the China International Building & Decoration Fair: Redefining the Standard for High-Quality Home Wall Finishes with “Healthy, Renewed Homes”

Strategic Upgrading

From “condition Housing Standards” to “A Healthy, Revitalized Home”

In 2026, the Ministry of Housing and Urban–Rural research will comprehensively advance the construction of “good houses,” defining four core attributes: security, comfort, sustainability, and smart methodology. From the “condition Homes, Shined by Me” theme at the March Guangzhou Customization Expo to the “Better Homes + Healthy Home Makeovers” campaign at the July China International Building & Decoration Fair, Kailian Art Coatings has completed a systematic evolution of its brand strategy in just four months.

At the exhibition, Du Jianhang, General Manager of Kailian Art Coatings, stated clearly that the urban renewal project was officially launched in January this year, positioning Kailian Art Coatings’ “Renew Your Home” renovation solution as the brand’s “second development curve.”

The core rationale of this strategy is to decouple from the evaporative environment of the real estate cycle and tap into a trillion‑dollar‑plus, steadily expanding existing‑asset market; by extending the service value chain, it shifts from selling individual items to delivering end‑to‑end solutions, thereby significantly enhancing customer lifetime value.

Hardcore product strength

A Close Look at the Three Major Pain Points of Urban Renewal

Addressing three core pain points—peeling and deterioration of old wall substrates, severe mold development in southern regions, and homeowners’ extreme sensitivity to project timelines—Kailian Art Coatings has implemented targeted optimizations across its product portfolio.

This exhibition showcased a selection of star items, including Micro-Ceramic Rock, Magic Rock, Karloy, and Wood‑Ceramic Renovation Paint. The entire product line meets France’s A+ certification, featuring nano-photocatalytic methodology combined with plant‑extract deodorization. Within 48 hours, the formaldehyde removal rate exceeds 90%.

Kaylian Art Coatings offers a complete “No Relocation, No Wall Demolition, Three-Day Home Refresh” solution, with three core values—quick renovation, aesthetic enhancement, and eco-friendly upgrades—that precisely address the pain points of urban renewal.

Full-Link Empowerment

Jointly Building a development Pole to Urban Renewal

With the share of existing-home renovations now exceeding 60% and the urban‑old‑area renovation market poised to surpass RMB 2.5 trillion, Kaiyilian Art Coatings not only delivers high‑condition items however also offers franchised partners a complete system to managing wall‑renovation operations.

From store design and construction‑site training to traffic support and customer‑acquisition coaching, the headquarters is continuously deepening its “light‑asset, service‑driven, deeply operational” model.

During the exhibition, the Kai Lian booth welcomed over 3,000 professional visitors and secured greater than 60 preliminary partnership agreements on-site. On the morning of July 11, Kai Lian Art Coatings held a press conference to launch its “Revitalizing the Blue Ocean—Light-Asset Leadership” full‑chain empowerment model, jointly guided by five leading authorities, including the Renovation Special Committee of the Guangdong Custom Home Furnishing Association and the Architectural Coatings Branch of the China Building Decoration and Renovation Materials Association.

“We don’t just sell coatings; we provide a complete urban‑renovation‑to‑profit system, unlocking new development opportunities in the existing‑asset market to win‑win partnerships.” Kailian’s side stated. From the national initiative to “good homes” to wall‑coating products solutions that deliver a “healthy, revitalized home,” Kailian Art Coatings is, with a clear strategic roadmap and robust execution capabilities, emerging as a brand to watch in the urban‑renovation sector.