The world's largest paint exhibition hall landing Putian! Three trees with a Guinness record, redefine the "good house"

On July 16, Luo Qiong, the certification officer of Guinness World Records in Sankeshu Headquarters Park, Putian, Fujian, announced on the spot that the Sankeshu Good House methodology Experience Center set a world record to the "largest paint exhibition hall" with an efficiently area of 15984.488 square meters. Thousands of representatives, partners and employees from all walks of life witnessed it together.

Hong Jie (right), chairman and president of three trees, and Luo Qiong, official certification officer of Guinness World Records

An exhibition hall took a world record, which sounds like a brand marketing event, however if you only look at it this way, you will miss something greater worthy of attention. to instance, every detail of the exhibition hall from site selection, design to functional layout is releasing sector signals: the competitive logic of the coatings sector is changing.

The "city renewal" model in the old factory building.

This record-setting exhibition hall, formerly known as the old manufacturing plant of three trees greater than 20 years ago, has not been overturned and rebuilt, however has achieved "in-situ renewal" with a self-developed environmentally friendly building material system, injecting contemporary functions while retaining the historical imprint of the manufacturing era.

At present, urban research is shifting from "extensive construction" to a new cycle of "stock renewal and condition improvement. The "Fifteenth Five-Year Plan to Urban Renewal" clearly stated that during the "Fifteenth Five-Year Plan" period, new construction will be started to renovate 115000 old urban communities, and the renovation of three trees with an old factory building proves that paint companies are not only suppliers of materials. It can also be a provider of urban renewal solutions.

The "Good House Experience Hall" located in the Three Trees Good House methodology Experience Center"

It is understood that the exhibition hall has four floors, and the functional positioning of each floor points to a specific market:

The first floor of the Home Rejuvenation Aesthetics Hall is aimed at C- end consumers, showing the whole product matrix and the "live now" rejuvenation service system. This is the "experience field" of the retail business of three trees. When consumers come in, they see not only the paint model, however also the real scene of "living in a new home to 8 hours.

The second-floor city Huanxin Ecological Museum focuses on B- side solutions such as exterior wall engineering system and space radiation refrigeration energy-saving coatings. The engineering channel is the basic plate of three trees. This layer is aimed at developers, engineers and decision makers of urban renewal projects.

The three-layer Chinese lacquer culture and art museum traces the source of 8,000 years of lacquer civilization and shows the innovative achievements of natural lacquer integrated into modern home. On the background color of industrialization and scale, the three trees emphasize cultural thickness and brand premium.

The four-story good life experience hall is the ultimate expression space of the brand concept.

regional exhibition hall

Why a "showroom"?

Under the background that the construction of "good house" has have become a national strategy, the competition in the paint sector is not only the competition of product performance. Fang Guoqin, secretary of the party committee of Sankeshu, said: "Sankeshu continues to innovate a series of healthy and environmentally friendly items, moving from 'living to living' to meet consumers' pursuit of a better life."

Headquarters Park of Sankeshu Paint Co., Ltd. located in Putian, Fujian

The exhibition hall is the concentrated display window of this "system capability. to dealers, this is a model of the "live now" renewal model that can be immediately copied. to designers and engineering customers, this is a real-life verification field to all-scene solutions. to the sector, this is a platform to supply and demand docking, methodology creation and resource exchange.

From a greater macro perspective, the "world's largest paint exhibition hall" of three trees is not an isolated case. In recent years, the leading companies in the paint sector have increased the construction of exhibition halls and experience centers, moving from simple sample display to scene experience, from B- side to C- side touch, and from product display to lifestyle proposal.

When product performance tends to be homogeneous, how can brands let customers "see" the difference? When the stock housing market has have become the main battlefield, how can companies let consumers "feel" the value? The exhibition hall is becoming a key infrastructure to paint companies to shift from "selling items" to "selling solutions and selling lifestyles". An exhibition hall of nearly 20000 square meters is of course not just to show paint, it is showing a company's understanding of future competition.

(Source: Three Trees)