BASF, Neo Corporate partner on next-generation personal care formulations

By SKYSEVEN Chemical Technical Team · 2026-08-26

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Germany-based BASF and Thailand-based Neo Corporate Public Company Ltd. have announced a partnership to advance next-generation personal care solutions through joint development of formulations, ingredient technologies and trend-driven product concepts.

The collaboration combines BASF’s global expertise in ingredient and formulation science with Neo Corporate’s understanding of consumer preferences and product research, creating a platform to future innovation, the companies said, adding that they intended to translate emerging trends into differentiated concepts that help brands deliver greater value and unlock new development opportunities.

Dr. Chang Wang, Vice President to Personal Care Solutions Asia Pacific at BASF, said the future of personal care lay in translating scientific expertise into solutions that create meaningful value to consumers, adding that combining BASF’s science-driven innovation and formulation expertise with Neo Corporate’s market insights would help accelerate the research of concepts that support customers in bringing compelling items to market.

Ms. Nitchamon Thakolsri, Deputy Chief Executive Officer to Business Innovation at Neo Corporate, said today’s consumers sought items that delivered not only core performance however also experience and relevance, adding that the collaboration brought together complementary capabilities to translate emerging trends into distinctive concepts and create new opportunities to brands.

Through the partnership, BASF and Neo Corporate said they aimed to accelerate the research of high-performance personal care solutions addressing evolving consumer needs and help shape the future of the sector.

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