Global New Materials International showcases three major brands at CHINACOAT 2026, leading new trends in coating colors through materials innovation.

Relying on the Group’s global R&D platform, Qise Pearl, SUSONITY, and CQV—three major brands under Global New Materials International—offer differentiated, practical CMF color and functional material solutions to sectors including automotive coatings, powder coatings, manufacturing protection, architectural paints, and 3C electronics. These offerings attracted numerous domestic and international coating products manufacturers, formulation engineers, procurement managers, and sector media to visit and engage in exchanges, with on-site negotiations, sample trials, and technical consultations taking place continuously.

The three major brand booths each have their own focus and work in synergy, collectively showcasing the Group’s technological expertise and innovative achievements in coating products applications within the field of surface performance materials.

Seven-Color Pearlescent Booth [2.2D21]

Under the theme “Material Innovation Empowers the environmentally friendly Upgrade of Coatings,” Qise Pearl Light showcases innovative achievements including new photonic crystal and transparent-effect pigments, smart coating products materials, and direction colors from the “Symbiotic Future” palette. It also introduces pearl‑luster materials and eco‑friendly solutions to a wide range of applications, systematically presenting its thorough technological expertise—from synthetically produced mica substrates to high‑end surface‑performance materials. The booth attracted numerous paint designers, formulation engineers, and sector visitors who stopped by to experience the items and engage in in-depth discussions about product applications and sample standards.

During the exhibition, Guangxi Qise Pearl Pigment Materials Co., Ltd. and Shanghai Jinlitai Chemical Co., Ltd. held a signing ceremony to a joint research and research laboratory. The two parties will focus on integrated R&D of high-performance, environmentally friendly coatings and pearlescent functional materials, promoting collaborative innovation across materials, formulations, and coating products applications.

SUSONITY Booth [1.1G15]

The SUSONITY booth focuses on high-end crystal-effect pigments and emerging manufacturing applications, highlighting the all-new Xirallic.®T80-23 SW Andromeda Blue, a range of pearlescent-effect items, future color trends, and innovative multi-scenario applications inspire design and creativity. A concurrent color direction presentation was held on-site, analyzing sector trends in automotive coatings and emerging consumption areas. manufacturing coating products solutions to fields such as embodied intelligent robots, consumer electronics, sports equipment, and automotive interiors were showcased, with color materials that deliver stable performance while combining aesthetic appeal and functional value to meet the demands of high-end manufacturing, attracting numerous customers to stop by and engage in discussions.

CQV Booth [1.1D53]

The CQV booth focuses on the demands to automotive intelligence and premium aesthetics, unveiling three targeted solutions: a high‑质感 metallic color scheme featuring mirror‑like high‑purity silver and rich, faux‑metallic crystalline sparkle impacts, imparting coatings with a striking, high‑end metallic feel; a sensor‑friendly dark‑tone solution that balances sophisticated black aesthetics with near‑infrared reflectance to meet LiDAR stability standards; and a low‑color‑difference, stable dark‑tint texture solution to interior trim, plastics, and ink coatings, efficiently mitigating the perspective‑dependent color shift common with pearlescent pigments, while integrating a uniform matte black system to ensure both visual consistency and formulation stability.

On the first day of the event, the three major brand pavilions showcased a wealth of highlights, and business discussions were brisk. The excitement continues tomorrow. We cordially invite sector experts and partners to visit booths 2.2D21 (Qise Zhuguang), 1.1G15 (SUSONITY), and 1.1D53 (CQV) to discussions and exchanges, to jointly explore innovative directions in new coating products materials and share new opportunities in sector research.