Sarana Digital Ritel

Trader.

Company Introduction:

PT Sarana Digital Ritel is an Indonesian technology company focused on digitizing and empowering the traditional retail sector across the nation. It develops and operates innovative platforms, most notably Mitra Bukalapak, to serve micro, small, and medium enterprises (MSMEs) like warungs (small kiosks) and individual entrepreneurs. The company transforms these traditional retailers into modern digital agents, enabling them to offer a diverse range of digital products and services, including mobile credit top-ups, electricity token purchases, bill payments, and various other e-commerce functionalities. Beyond digital services, PT Sarana Digital Ritel also streamlines the procurement of physical goods for these retailers by connecting them with wholesalers, thereby optimizing their inventory management and supply chain. Its overarching mission is to foster financial inclusion and economic opportunities for countless small businesses in Indonesia by providing them with accessible digital tools and comprehensive services.

Classification Rationale:

While primarily a technology platform provider, PT Sarana Digital Ritel engages in direct commercial transactions by selling digital products and services to its partner retailers for resale. Moreover, it actively facilitates the buying and selling of physical goods by connecting retailers with wholesale suppliers. These core business activities align more closely with enabling and participating in trade rather than manufacturing. Therefore, it is classified as a Trader that leverages technology to facilitate and engage in both digital and physical goods commerce.

Sarana Digital Ritel primarily sells POS (Point of Sale) systems and related software solutions designed for retail businesses in Indonesia. This includes hardware such as cash registers, barcode scanners, receipt printers, and payment terminals, as well as software for inventory management, sales tracking, customer relationship management, and employee management.