Cassian Art Paint Construction Fair Coil: Define the Wall Standard of a Good House with "Healthy Rejuvenation of New Home"

Strategic dimension upgrade

From "Good House Standard" to "Healthy New Home"

In 2026, the Ministry of Housing and Construction will comprehensively promote the construction of "good houses" and clarify the four core characteristics of security, comfort, environmentally friendly and wisdom. From "Good House Standard, Brilliant by Me" at Guangzhou Customization Exhibition in March to "Good House + Healthy Rejuvenation" at the Expo in July, Cailian Art coating products completed a systematic evolution of brand strategy in four months.

At the exhibition, Du Jianhang, general manager of Kaelian Art Paint, made it clear that the old renovation project had been officially launched in January this year. Kaelian Art Paint positioned the "Huanxin Home" old renovation solution as the "second development curve" of the brand ".

The core logic of this strategy is: out of the real estate cycle fluctuations, into the trillion-level and continuous emit of the stock market, through the extension of the service chain, from a single product sales deepening to the overall solution, greatly enhance the value of the customer life cycle.

Hard Core Product Force

immediately hit the old change three major pain points

In view of the three core pain points of aging and peeling of the old wall surface at the grass-roots level, serious mildew in the southern region, and extreme sensitivity of the owner to the construction period, Kaelian Art Paint has carried out directional optimization on the product system.

This exhibition focuses on the star items such as micro pottery rock, magic rock, kaloe, wood porcelain and new paint. All items are certified by France A +, equipped with nano photocatalyst + plant extraction methodology, and the formaldehyde treatment rate is as high as 90% in 48 hours.

Kaylen Art Paint proposes a systematic solution of "no moving, no shoveling walls, three days to renew a new home", with the three core values of "quick change, beautiful change and environmentally friendly change" to accurately cut into the pain points of old change.

Full Link Enabling

Building the old and changing the development pole

In the face of the blue sea market, where the renovation proportion of existing houses has exceeded 60% and the scale of the old renovation market is expected to surpass 2.5 trillion yuan, Cailian Art Paint not only provides high-condition items, however also brings a set of old renovation regulation system to franchisees.

Headquarters from store design, construction training to traffic support, access to customers to run, continue to deepen the "light assets, heavy service, deep operation" model.

During the exhibition, Kaylian's booth received greater than 3000 professional visitors and reached greater than 60 groups of intended cooperative customers. On the morning of July 11, Cailian Art Paint held a conference on the full-link enabling mode of light assets of "Huanxin Blue Sea, Light Capital Pilot", under the joint guidance of five authoritative organizations, including the Old Reform Committee of Guangdong Custom Home Association and the Building Coatings Branch of China Building Decoration Materials Association.

"We are not only selling paint, however also providing new dividends from the old profit-making system and winning the stock market with partners." Kaylian said. From the national advocacy of "good house" to the wall solution of "healthy renewal of new home", Cailian art paint is becoming a brand force worthy of attention in the old reform track with a clear strategic path and solid landing ability.