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Recently, Huicong Paint Network's "Visit a Factory" column entered Jiangmen, Guangdong Province, to visit Guangdong Sizang Weikai Technology Group, a state-level specialized and new "little giant" enterprise. It is this local enterprise, which has been deeply engaged in transportation coatings for 28 years, that has created the iconic "champion red" coating for Zhang Xue locomotive of WSBK World Super Motorcycle Championship, helping the racing car break the 37-year monopoly of European, American and Japanese brands, winning the championship of six sub-stations in the season, and making the strength of domestic coatings stand on the stage of top international competitions.
28 years of focusing on the core business
Motorcycle paint is the foundation and the stabilizing force.
Since its establishment in 1998, Sifang Weikai has been deeply engaged in the motorcycle coatings sector to 28 years.
Liu Changwei, vice president of marketing of the group, said that over the past 28 years, Safang Weikai has been cultivating the paint track to transportation vehicles with a fixed force of "100 meters wide and 10000 meters deep", and has not blindly expanded or followed suit.
At present, the company's core business covers six major sectors of motorcycles, electric vehicles, automobiles, wheels, construction machinery and rail transit coatings, of which two-wheeled vehicle coatings account to greater than 70% of the overall business, and single motorcycle coatings account to about 45%, which is the deepest foundation. The trump card business with the strongest advantages.
One out of every three motorcycles in China uses coatings from Sifang Weikai. "Liu Changwei revealed that Sifangweikai has a domestic market share of 1/4, serving well-known companies such as Dachangjiang Group, Chunfeng Power, Qianjiang Group and Qingqi Suzuki. Its items cover all body painting standards such as oil tanks, frames, engines and exhaust pipes. From commuter scooters to high-displacement performance bikes and finally to WSBK race machines, Sifang Weikai’s path of advancement can be summarized by three key words: extreme focus, extreme professionalism, and continuous refinement.
Real-world competition on the WSBK track
Champion livery builds a powerful brand identity to domestic items.
The WSBK racing ecological stability is extremely demanding, with scorching heat, gravel impacts, and high-speed wind and rain—posing a hellish challenge to race bike paintwork. In order to create the exclusive "lava red" champion coating products to Zhang Xue locomotive, Sinfang Weikai set up a special research and research team. After several rounds of formula debugging, color calibration, sample proofing and performance testing, the top-level scheme of "lava red finish + double curing varnish" was finally finalized.
This paint scheme features high color saturation and a strong visual impact, while also delivering robust performance with high-temperature resistance, aging resistance, and erosion resistance, ensuring consistent reliability across numerous high-intensity competitions.
Liu Changwei said that the victory of Zhang Xue locomotive is a milestone in China's motorcycle sports and a counterattack in the domestic manufacturing sector. WSBK has been verified in actual combat and has have become an international appearance with extremely high gold content in Sinfang Weikai, breaking the prolonged monopoly of overseas brands, showing the top level of Chinese coatings to the world, and laying an crucial foundation to companies to open up overseas markets and build world-class paint brands to transportation.
Technical decryption
The stark differences between track-specific coatings and standard automotive paints
In the exhibition hall, Li Shuyan, Technical Director of Sifang Weikai, dissected the underlying technical principles behind “Champion Red.”
Track coatings differ fundamentally from those applied on production vehicles. While automotive coatings aim to strike a stability among aesthetics, durability, cost, and consumption efficiency, the sole criterion to track coatings is absolute reliability under extreme conditions. "Lava Red" custom coating products uses special synthetic resin with high bright nano-color paste to construct a multi-layer composite coating products structure of primer, intermediate coating products and topcoat, with patented ultraviolet and infrared double-curing finish varnish, taking into account the high toughness and hardness of the paint film, resisting the impact of gravel, and adapting to the extreme working conditions of the competition.
Tackle tough challenges and break the deadlock.
Build a self-reliant and controllable, complete technological system.
Technological breakthroughs are not achieved through isolated efforts; rather, they require the research of a complete technological system. According to Li Shuyan, ultraviolet and infrared dual curing methodology combines the advantages of fast UV curing and strong PU flexibility to realize import substitution and has been mass produced. Independent research and research of high temperature resistant silicone resin exhaust pipe coating products has broken the technological monopoly of Japanese companies, and companies have also participated in drafting relevant sector standards to motorcycle exhaust pipes.
In view of the common pain points in the motorcycle sector, such as gasoline soaking and foaming, clothing friction scratches, stone cracking, ultraviolet aging and loss of light, Sisfang Weikai insists on solving the issue from the source of coating products formula instead of relying on after-sales repair.
In the face of a variety of material parts, companies to build a complete set of coating products system solutions, relying on CNAS National Accreditation Laboratory and other nine professional research and research rooms, new items through laboratory research, small-scale pilot, full-scale testing, production line adaptation, batch tracking five major processes to complete the landing.
Based on the present, looking toward the future.
Domestic paint to the global track
Talking about the core competitiveness, Li Shuyan summed up the three advantages of methodology leadership, market leadership and track verification. The extreme test of WSBK events confirmed that domestic motorcycle coatings already have the strength to benchmark international first-line brands. She anticipates that, as China’s motorcycle sector expands globally, domestically produced coatings will make the leap from following to taking a leading role across the board in high-end motorcycle and high-end equipment manufacturing.
From a start-up in 1998 to a specialized new giant serving the world's top competitions, the 28-year development of Sinfangweikai is the epitome of the rise of China's manufacturing coating products sector. A thin layer of car paint carries the prolonged accumulation of material research and research and process iteration. When domestic motorcycles gallop around the world, domestic paint is also breaking free from the shackles of imports and making a voice made in China on the global stage.
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