LG Chem takes customers as the core to drive innovation and work with partners to build sustainable growth

LG Chem recently announced that it is deepening its customer-centric corporate culture through systematic case sharing and annual innovation incentive programs. Starting in 2021, the company compiles monthly cross-department customer service cases and has established an annual service excellence award of up to 30 million won (approximately US $21000) to recognize teams that have performed well in solving customer business pain points.

In the field of automobile manufacturing, LG Chem has developed low-temperature curing coating technology in response to the plight of a vehicle company's soaring energy costs. The technology reduces the spraying process temperature by 15%, reduces the production cost of a single vehicle by 8%, and achieves an annual carbon reduction of more than 200 tons. Customer evaluation said: "this scheme not only improves production efficiency, but also reserves environmental protection space for our future capacity expansion. "

Facing the global shipping crisis, LG Chem designed a three-dimensional space optimization loading scheme for an electronic component supplier. By simulating the impact resistance and stacking stability of 12 packaging combinations, the solution increases single-container transport volume by 100, and is immediately put into application after field measurement, saving customers more than $70000 in logistics costs.

In the field of packaging materials, LG Chem assisted a film manufacturer to enter the home appliance packaging market. By sending a technical team to conduct on-site research, a bio-based film with a recyclable utilization rate of 92% has been developed and a closed-loop recycling system has been established according to the environmental protection standard requirements put forward by customers. The project helps customers to obtain the access qualification of 3 head appliance enterprises within 18 months.

In view of the market expansion problem of an enterprise in the medical and health field, LG Chem customized the development of "strategy-implementation" dual-track training system. Relying on more than 200 industry solution libraries accumulated in more than ten years, the curriculum system including brand positioning and clinical scenario communication is designed. Feedback from student enterprises said that the course increased the sales conversion rate by 40% and built a hierarchical training network covering 12 provinces.

"LG Chem's enabling model goes beyond the traditional supplier role and is more like a strategic partner. "A trainee company executive said," Its systematic knowledge output helped us break through the bottleneck of the transformation from technology to market. "

At present, LG Chem has expanded its customer success case base to 57 industries, covering 12 strategic areas such as new energy vehicles and renewable energy. The company plans to invest 15 billion won in 2024 to build a customer collaborative innovation center to further strengthen demand response capabilities.